Nine in ten of your Google Shopping visitors are paid for, and the page they land on offers them a hunting boot

01

Google sends you three kinds of visitor, and you pay for most of them

In the 28 days to 6 October, Merchant Center counted about 4,900 visits from Google. 3,390 came from paid product ads. 360 were free clicks to products. The other 1,180 were free clicks to pages that are not products, and 692 of those went to one blog post about grey pants.

Source: Merchant Center, last 28 days, read 6 October 2026. Of visitors who arrived on a product, 90% came from an ad.

The visitors most likely to buy are the ones who land on a product, and almost all of them cost you money to bring in. So the product page is where your ad budget is either earned back or lost, and section 2 shows what that page does with them. The free visitors mostly land on a style article that links to nothing you sell.

Free search has the same problem at a larger scale

Search Console covers the free results only. From 6 July to 4 October it shows Google displaying your pages 774,666 times and 4,262 people clicking. That is about one click for every 180 times you were shown. Three quarters of those clicks (3,200) came from phones.

Source: Search Console, 6 July to 4 October 2026, grouped by page address. The homepage and a few other pages make up the remaining 137 clicks.

Who is searching

Your Search Console shows four groups, each looking for something different from the page. The figures are phone showings over 90 days, because phone searches are the ones we can be sure came from people.

Local shoppers are a fifth group in waiting. Searches that name Okemos or Lansing showed you 424 times in 90 days and brought 2 clicks. Google cannot yet connect your shop to your products, which section 4 covers.

02

The page your ads pay for offers every shopper the same boot and the same shirt

Every product page has a box called "Complete the Look". On all six pages we opened today it shows the same two items: a Kenetrek hunting boot and a pink flamingo camp shirt. That includes your three most-advertised products. A golfer who clicked an ad for a Bogey Bros polo is offered a hunting boot. So is the shopper looking at a Stetson, a Born Chelsea boot and a pair of waders.

The box was set up once with two fixed products instead of being told to pull related items from the same brand or category. Nobody sees it as a mistake because each page, looked at alone, seems fine.

A shopper comparing sellers decides in a few seconds. The page they reach has to answer four things: is it in my size, what does it cost delivered, can I trust this store, and what else do they have like it. Your page answers the first. The other three are missing or wrong.

Free shipping and 30-day free returns are real and Google rates both "Exceptional" in your Merchant Center. The page never says so.

The same page, rebuilt

This is the Apache 4X with your photo, your price and your wording. Only the layout and the missing lines have changed.

sportsbysager.com/products/stetson-mens-apache-4x-felt-cowboy-hat

Free shipping and free 30-day returns on every order

SPORTS BY SAGER Shop · Brands · Hats · Golf · Contact

1Home / Hats / Stetson / Apache 4X

2Stetson Men's Apache 4X Felt Cowboy Hat

$169.99

737 1/87 1/47 3/87 1/2

4In stock in all five sizes. Free shipping, free returns for 30 days. Or try it on at our shop in Okemos, Michigan, Monday to Friday, 8am to 4pm.

Add to cart

5Not sure of your size? How to measure for a hat

4 5/8" oval cattleman crown. 4" brim. 4X quality buffalo felt. Genuine leather sweatband. Made in the U.S.A.

6More Stetson hats in stock

Stetson Men's Bozeman Outdoor Hat$144.99

Stetson Men's Jackson Fur Blend Outdoor Hat$174.99

Stetson Men's Gus Soft Wool Crushable Outdoor Hat$144.99

Stetson Men's Kelly Distressed Wool Outback Cowboy Hat$134.99

1. The trail names the category and the brand, so one tap shows the rest of the range.
2. The product name appears once as the page heading.
3. The size reads 7 1/8. Today it shows a raw label from your product feed.
4. Shipping, returns and the shop sit next to the price, where the seller comparison happens.
5. A link to your own hat sizing guide, the second most-visited page from search.
6. Related items come from the same brand and only show what is in stock.

You are editing the product page template of a Shopify theme for sportsbysager.com. Do not change any product title, description, price, vendor or barcode. Work on a duplicate of the live theme and show me a preview link before publishing.

1. "Complete the Look" block. It currently shows two fixed products on every page (a Kenetrek boot and a Bamboo Cay shirt). Replace the fixed products with up to four products from the same vendor as the current product, falling back to the same product type. Only show products that are in stock. Rename the block "More [vendor] in stock".

2. Breadcrumb. It currently reads "Home / [product title]". Change it to "Home / [product type collection] / [vendor collection] / [short product name]", each part linked. If a product has no matching vendor collection, leave that level out.

3. Headings. The product title is output as the main page heading twice and again as a second-level heading. Keep one main heading. Change the other two to plain text or remove them.

4. Add one line directly under the price and size picker: "Free shipping and free 30-day returns. Or try it on at our shop in Okemos, Michigan, Monday to Friday, 8am to 4pm." Make the text editable in the theme settings.

5. Search summary. The page's meta description is currently the first lines of the bullet list. Generate it as: "[Product title] at Sports by Sager. $[price], [in stock / out of stock], free shipping and 30-day returns. Ships from Okemos, Michigan." Keep it under 155 characters by shortening the title first.

6. Size labels. The Stetson Apache 4X shows one size as "numeric_7_and_1_eighth", and one Larry Mahan hat has a similar label. Tell me where that value is stored so I can correct it at the source. Do not patch it in the theme.

7. For hats only, add a link under the size picker: "Not sure of your size? How to measure for a hat", pointing to /blogs/news/what-is-the-average-hat-size-for-men.

When done, list every file you changed and give me three preview links: one hat, one shoe, one golf shirt.

03

Your brand pages have no heading and hide the description you already wrote

Google showed your brand and category pages 35,236 times in 90 days. 84 people clicked. These are the pages that should catch someone searching "bogey bros" or "stetson hats", and they are the weakest on the site.

We opened the Bogey Bros, TAG Safari and Stetson pages in a browser today. Each one has no page heading at all. Each one has a description, between 104 and 187 words, that you or someone on your team wrote. It is stored in Shopify and it is not shown anywhere on the page. A visitor lands on a "Best Sellers" strip and a grid with no title above it, and the main grid shows nine products at a time. Your Bogey Bros range has 51 styles in stock and the first screen shows a fraction of them.

Google reads a page heading as the plainest statement of what a page is about. Without one, and without the text, it has only your product names to go on.

The stores above you are doing very little

We read the pages that outrank yours. None has long copy. What each has is a heading that matches the search and one reason to buy.

Public listings show Sports by Sager trading since 2002, and you ship free. Hawley Lane says the equivalent in one sentence and sits above you.

Which brands to do first

Four of your brand pages are close enough to the top of Google, and have enough stock behind them, to be worth fixing first. They are in the order we would do them.

"Where Google places the page" counts down the free results for searches that show your brand page, averaged over 90 days in Search Console. The first page of Google holds about ten results. Stock counted from your live catalogue on 6 October 2026.

The other four brands we looked at are not in the list, each for a different reason.

• Nurse Mates has 69 styles in stock and no brand page at all. Create one.
• Yatta Golf has no brand page either, and your site is already 4th for "yatta golf shirts" without one. With 10 styles in stock, create the page only if you plan to restock.
• Born has 80 styles in stock, but the page sits about 21st and 40% of your Born prices are above what other sellers charge. It gets the template fix below and nothing more for now.
• Boston Scally is your most-clicked category page and has 3 styles left. That is a restock question, in section 8.

Your Bogey Bros page, rebuilt

Your products, your prices and the first sentences of the description you already have.

sportsbysager.com/collections/bogey-bros

Free shipping and free 30-day returns on every order

SPORTS BY SAGER Shop · Brands · Hats · Golf · Contact

Home / Golf / Bogey Bros

1Bogey Bros Golf Shirts and Hats

251 styles in stock today. Free shipping and free 30-day returns. Our shop is in Okemos, Michigan.

3Hit the course in style with Bogey Bros, a brand offering fun, performance-driven golf apparel and hats. Designed for golfers who value both comfort and personality.

4PolosHatsSize SSize MSize LSize XL

Bogey Bros 4 Way Stretch Polo (ASSMAN)$69.95

Bogey Bros 4 Way Stretch Polo (Boats and Hose)$69.95

Bogey Bros 4 Way Stretch Polo (Birdie Finger - Raven)$69.95

Bogey Bros 4 Way Stretch Polo (The 305)$69.95

Bogey Bros 4 Way Stretch Polo (Eyes Up Here - Zapped)$69.95

Bogey Bros 4 Way Stretch Polo (Finger Bang)$69.95

Bogey Bros Funny Golf Hats, Novelty Golf Hat for Golfing…$34.95

Bogey Bros 4 Way Stretch Polo (Whale Tail - Freedom…$69.95

5Showing 24 of 51 in stock · Show more

6Who sells Bogey Bros shirts?

We do. Sports by Sager stocks 51 Bogey Bros styles and ships them from Okemos, Michigan.

Are Bogey Bros shirts any good?

Your answer goes here, in your words. Reviews from your own Bogey Bros buyers can be quoted.

1. A heading in the words people search. "Bogey Bros Golf Shirts and Hats" replaces a blank.
2. The reason to buy from you, in one line.
3. Your existing description, shown. Two sentences above the products and the rest below them.
4. Quick filters, so a phone shopper reaches their size in one tap.
5. Twenty-four products per page in place of nine, in-stock items first.
6. The two questions Google itself lists under a "bogey bros golf shirts" search. Answering them on the page is how you get quoted there.

You are editing the collection page template of a Shopify theme for sportsbysager.com. Work on a duplicate of the live theme and give me a preview link before publishing. Do not edit any collection's title or description text.

1. Add one main page heading at the top of every collection page. Use a new collection metafield called "page_heading" when it is filled in, otherwise use the collection title with everything after the dash removed (so the Bogey Bros collection, whose title carries a long tagline, shows "Bogey Bros").

2. Show the collection description. Print the first two sentences directly under the heading and the remainder below the product grid. The descriptions already exist in Shopify and are currently not output by the template.

3. Add a one-line message under the heading, editable in theme settings, default text: "Free shipping and free 30-day returns. Our shop is in Okemos, Michigan." Before it, show the live count of in-stock products: "[n] styles in stock today."

4. Product grid: show 24 products per page (currently 9). Sort in-stock products ahead of sold-out ones. Keep lazy loading on images below the first row.

5. Breadcrumb: "Home / [parent category] / [collection]".

6. Meta description: it currently repeats the title. Use the first 150 characters of the collection description instead.

7. Add an optional questions block below the grid, fed by a collection metafield (a list of question and answer pairs). Show nothing when the metafield is empty.

Then, separately, give me a list of every vendor name in the catalogue that appears in more than one spelling (for example Tag Safari / TAG Safari / TAG® Safari, BORN / Born / Born Mens, Z / ZEBA), with the product count for each spelling. Do not change them. I will approve the single spelling for each brand first.

When done, list every file you changed and give me preview links for the Bogey Bros, TAG Safari and Stetson collections.

04

Three Merchant Center settings are holding products back

Merchant Center is the Google account that feeds your products into Google Shopping. Yours is in good shape overall: Google gives you its "Top Quality Store" badge and rates your shipping cost and returns "Exceptional". Three things in it are unfinished.

1. 790 products are blocked by a file from September 2025

   Google flags 790 products with "Missing local inventory data" and says this prevents them from showing in the United States. It estimates 72 extra clicks if fixed.

   Why. Your account has three product feeds, the lists of products sent to Google. The main one, from Simprosys, holds 8,004 products and updates itself. A second, a file called "zentail", holds exactly 790 products and was last updated on 23 September 2025. Google marks it "Needs update". The count matches the flagged products exactly. Your account also has "Free local listings" switched on, which tells Google to expect shop-floor stock for every product, and that old file supplies none.

   Check it yourself

   1. Open Merchant Center, Settings (gear icon), Data sources. Read the "Products" and "Last updated" columns for the zentail row.
   2. Open Products, Needs attention. Under "Missing local inventory data" click View products.
   3. In the filter row above the list, set Data sources to zentail. If the count stays at 790, the old file is the whole problem.

   The fix. If Zentail is no longer how you list products, and step 3 confirms the flagged products come from that file, delete the zentail source. Before deleting, search two or three of its products in the main Simprosys feed to confirm they exist there too. If you still use Zentail, the file needs a fresh upload. This is your call: we could not see whether Zentail is still part of how you run the store.

2. Your Google shop listing is not connected to your products

   Your shop has a live Google Business Profile with the right address, phone and hours, and it advertises in-store pickup. Merchant Center shows zero profiles linked to it.

   Until the two are linked, Google cannot show "In stock at Sports by Sager, Okemos" to someone nearby searching for a Stetson. Searches naming Okemos or Lansing showed your site 424 times in 90 days for 2 clicks.

   Why it is still unlinked. Merchant Center can only add a profile that the signed-in person also manages. For our login the "Add profile" button is greyed out with "You can't add profiles", which is expected because we have no access to your shop listing. It should be clickable for a login that manages both. If it is greyed out for you as well, the two accounts sit under different logins and steps 2 and 3 below connect them.

   Check it and fix it

   1. Open Merchant Center, Settings, Business info, Stores. Both counters read 0.
   2. Sign in with the login that owns the shop listing and open Google Business Profile Manager. Choose the shop, then Business Profile settings > People and access > Add.
   3. Add the email address that owns the Merchant Center account as a Manager. The owner email is listed at Merchant Center, Settings, Access and services.
   4. Return to the Stores screen. "Add profile" becomes clickable. Select the Okemos shop.

   Do this after item 1. Linking the shop while the old file is still in place would keep the 790 products flagged.

3. Your store has no star rating in Google Shopping

   Under Store quality, the "Store rating" row reads "Incomplete". Google's own summary of your account says "to stay competitive, please add missing data for your store rating". Rival listings show stars next to the store name. Yours shows none.

   Check it and fix it

   1. Open Merchant Center, Store quality and scroll to "Store rating".
   2. Click Opt in to Google Customer Reviews, or go to Settings, Add-ons and add "Google customer reviews".
   3. Google then asks each buyer, after delivery, to rate the store. Ratings appear once enough have been collected.

Two things Google is telling you about price

These are Google's figures, and whether to act is a margin decision only you can make.

Born is your most-clicked brand in paid ads, with 497 clicks in 28 days, and the brand where your prices compare worst. That is worth a look before spending more there.

Barcodes and AI shopping assistants

Shopping tools built into ChatGPT and Google's AI match a product across sellers by its barcode. Yours are already published on your product pages: 38 of 40 in-stock products we sampled carry one. Nothing to fix here.

05

A shopper who checks your reviews finds three different answers

The shopper choosing between sellers is the one most likely to search your store name before paying. They see 4.9 on your site and 3.7 on Google within a minute of each other. The gap does more harm than the 3.7 would alone.

The homepage line is typed into the theme by hand. It is not connected to Judge.me, the app that collects reviews on your product pages. The Google reviews come from a small group, and Google's own summary of them picks out "exchange process", "return process" and "buyer beware". Meanwhile the same reviews praise Gary by name twice, and Walmart buyers rate you 4.5.

Nearby stores for comparison: Playmakers 4.8 from 1,898 reviews, Dunham's 4.0 from 540, Dick's 3.9 from 556.

06

Your blog brings in most of your free visitors and sells them nothing

Five blog posts brought 2,506 of your roughly 4,270 free search clicks over 90 days. One post, on what colour shirt goes with grey pants, brought 1,938 of them. The hat sizing guide brought 385 and was shown 178,834 times.

Across all five posts there is not one link to a product or to a category. The hat guide teaches someone to measure their head and then ends. You have 68 hats in stock. Merchant Center records no purchases starting from these pages in the last 28 days, though its purchase tracking may be incomplete.

The posts were written to answer a question, and they do that well enough for Google to place the hat guide around 6th. Nobody went back to connect them to the catalogue.

Your hat guide, rebuilt in full

This is the whole article as it would read with the fix in place. Every sentence and all three sizing charts are yours. Two things are new, and the numbered markers show where they sit: a small table of hats you have in stock, and your shop address at the end. The same page is live as a private preview at sager-hat-guide.vs3.net, hidden from Google.

sportsbysager.com/blogs/news/what-is-the-average-hat-size-for-men

Free shipping and free 30-day returns on every order

SPORTS BY SAGER Shop · Brands · Hats · Golf · Contact

Home / Blog / Hat sizing

What Is the Average Hat Size for Men?

Ever wondered if you're wearing the right hat size? Finding the perfect fit isn't just about comfort, it's about style too! At SportsBySager.com, we've helped thousands of customers find their ideal hat size, and we're here to share that knowledge with you.   The average hat size for men in the United States is between 7¼ and 7⅜ (58-59 cm). This translates to a head circumference of around 22¾ to 23 inches. Of course, individual measurements can vary quite a bit, which is why proper measuring is so important. Hat sizes aren't one-size-fits-all, and that's why understanding your personal measurements is crucial. A hat that's too tight can cause headaches, while one that's too loose might fly away with the first gust of wind! Getting the right fit means measuring the circumference of your head about half an inch above your ears and eyebrows.

The average men's hat size is 7¼ to 7⅜ (58-59 cm), but you should always measure your own head for the perfect fit!

Key Takeaways

• The average men's hat size ranges from 7¼ to 7⅜, but individual measurements vary widely.
• Measuring your head properly involves placing the tape measure half an inch above your ears and eyebrows.
• Different hat manufacturers may use various sizing systems including S-M-L, numerical, or international measurements.

Understanding Hat Sizes

Hat sizing can seem complicated at first, but once you know how to interpret the numbers, finding the right fit becomes much easier. Most hat sizes are based on head circumference and come in different measurement systems that vary by country.

1Hats in stock, by how they are sized

Hat	2How it is sized	In stock	Price	3
Stetson Men's Apache 4X Felt Cowboy Hat	Numeric, 7 to 7 1/2	5 of 5 sizes	$169.99	Check price
Stetson Men's Bozeman Outdoor Hat	Lettered, XS to XXL	36 of 47	$144.99	Check price
Boston Scally Co. The Peaky Grey Herringbone Flat Cap	One size	Yes	$49.00	Check price

4Stock checked 6 October 2026.

The Meaning of Hat Sizes

Hat sizes typically represent the circumference of your head in inches or centimeters. A proper hat size means the hat sits comfortably on your head without being too tight or too loose. Common men's hat sizes in the US range from 6 3/4 (small) to 7 7/8 (extra large). Different hat styles may fit differently even in the same size. For example, a fedora at size 7 1/4 might feel different than a baseball cap of the same size.

When trying on hats, they should feel snug but not tight. You should be able to fit one finger between the hat and your head for ideal comfort.

Many hat manufacturers offer sizing charts to help you convert between different systems. We've found most men fall between sizes 7 to 7 3/8, which is considered the medium to large range.

Measurement Units for Hat Sizing

Hat sizes are expressed in three main systems: inches, centimeters, and standardized sizing (S, M, L, XL). Each system serves different regions and hat styles.

Size Type	Used In	Example	Measurement Method
Inches	USA, UK	7 1/4, 6 3/4	Head circumference in inches
Centimeters	Europe, Asia	58cm, 62cm	Head circumference in cm
Letter Sizes	Worldwide	S, M, L, XL	Standardized ranges

To take accurate measurements, we recommend using a soft measuring tape wrapped around your head about 1/8 inch above your ears. This gives the most precise circumference for ordering the right hat size. For fitted caps and formal hats, precise measurements matter more than with adjustable styles. Remember that natural materials like wool and leather may stretch slightly with wear.

Measuring for the Perfect Fit

Getting accurate head measurements is essential for choosing a comfortable hat that sits properly on your head. Precise measurements help you select the right hat size, preventing discomfort from hats that are too tight or too loose.

Tools for Measuring Head Circumference

Finding the right tools for measuring your head is the first step to getting the perfect hat size. The most common and accurate tool is a flexible measuring tape - the kind used by tailors and seamstresses. If you don't have a measuring tape handy, don't worry! A piece of string, ribbon, or even a phone charging cable can work in a pinch. Just wrap it around your head, mark where it meets, and then measure that length with a ruler.

Make sure your measuring tool doesn't stretch! Elastic materials will give you inaccurate measurements.

We recommend using a measuring tape with both inches and centimeters, as different hat manufacturers may use different measurement systems.

Step-by-Step Measurement Guide

Measuring your head correctly is simple when you follow these steps:

1. Position the tape correctly - Place the measuring tape about 1/8 inch above your ears, which is typically the widest part of your head.
2. Keep it level - Ensure the tape sits straight across your forehead, just above your eyebrows. The tape should feel snug but not tight.
3. Take the measurement - Note the circumference in both inches and centimeters for versatility when shopping.

Measurement (inches)	Measurement (cm)	Standard Hat Size
21 1/8 - 21 1/2	53.5 - 54.5	Small (S)
21 7/8 - 22 1/4	55.5 - 56.5	Medium (M)
22 5/8 - 23	57.5 - 58.5	Large (L)

For the most accurate results, we suggest taking the measurement 2-3 times. If your measurement falls between sizes, always go with the larger size for comfort.

Sizing Charts and Conversions

Understanding hat sizing charts and conversion methods helps you find the perfect fit. These tools eliminate guesswork and ensure comfort when selecting headwear for any occasion.

Reading a Hat Sizing Chart

Hat sizing charts typically display measurements in inches or centimeters along with corresponding size designations. To use these charts effectively, you'll need to measure your head circumference first.

Measure around the widest part of your head, about 1/2 inch above your ears and eyebrows for accurate sizing.

Most men's hat size charts include three main sizing systems: numerical (inches), alpha (S/M/L/XL), and fitted sizes (like 7 1/4). The numerical measurement is your actual head circumference.

Head Size (inches)	Alpha Size	Fitted Size
21 1/8 - 21 1/2	Small	6 3/4 - 6 7/8
21 7/8 - 22 1/4	Medium	7 - 7 1/8
22 5/8 - 23	Large	7 1/4 - 7 3/8

Converting Between Different Sizing Systems

Converting between different hat sizing systems requires understanding the relationships between measurements. The three main systems we encounter are US, UK, and European sizing. US sizes typically use the fitted system (like 7 1/4), while European sizes often use centimeters. UK sizing follows a similar numerical system but with slightly different increments.

1 inch = 2.54 centimeters in hat size conversions

To convert US to European sizes, multiply your US head measurement in inches by 2.54. For example, a US head measurement of 23 inches equals 58.4 centimeters in European sizing. Many brands include conversion charts on their websites or product labels. We recommend checking these charts when shopping internationally, as slight variations exist between manufacturers.

Always try on hats when possible, as sizing systems can vary between hat styles and manufacturers.

5Or come and try them on

Sports by Sager, 1800 W Grand River Ave, Okemos, MI 48864. Monday to Friday, 8am to 4pm.

Get directions

What each marker is doing:

1. Where it sits. Directly under "Understanding Hat Sizes", the first main section. By this point the reader has their answer (7¼ to 7⅜) and has just been told that hats are sized in different ways. That is the moment a hat is most useful to them. Lower down, most readers have already left. At the very top, it would interrupt the answer they came for.
2. The column that ties it to the article. "How it is sized" turns three products into three worked examples of what the guide teaches: one numeric hat, one lettered, one single size. The table reads as part of the lesson, so it does not feel like an advert.
3. The button says "Check price". This reader is researching and has not decided to buy. "Check price" asks for a look. "Buy now" asks for a decision they are not ready to make.
4. The stock line. A date shows the table is kept current. Three hats is enough. A longer list becomes a shop page and the reader skips it.
5. The shop. Your article already ends with "Always try on hats when possible". You have a shop in Okemos where people can, and the page never says so.

I run sportsbysager.com on Shopify. I want to add a small product table inside three existing blog posts. Do not rewrite any of the existing article text.

For each post below, build an HTML table I can paste into the Shopify blog editor (Show HTML view), placed directly after the first paragraph under the heading I name.

Columns: Product (small square photo, 56px, and the product name linked to its page) | one column that ties the product to the article (named below) | In stock (sizes available of total) | Price | a link styled as a button reading "Check price".

Rules: three or four products per table. In-stock only. Use real prices and stock from the product pages I paste in. On phones the table must stack to one product per block with no sideways scrolling. Under the table add the line "Stock checked [today's date]."

Post 1: /blogs/news/what-is-the-average-hat-size-for-men
Heading: "Understanding Hat Sizes". Tying column: "How it is sized".
Products: Stetson Apache 4X (numeric sizes), Stetson Bozeman Outdoor (lettered sizes), Boston Scally Peaky flat cap (one size).

Post 2: /blogs/news/what-color-shirt-goes-with-grey-pants-a-professional-style-guide
Heading: the first main section. Tying column: "Shirt colour". Products: four in-stock men's shirts, each a different colour named in the article. I will paste the product links.

Post 3: /blogs/news/what-to-wear-to-country-concert
Heading: the first main section. Tying column: "Wear it with". Products: two Stetson hats and two pairs of Judy Blue jeans. I will paste the product links.

After each table, at the very end of the post, add this block:
"Or come and try it on. Sports by Sager, 1800 W Grand River Ave, Okemos, MI 48864. Monday to Friday, 8am to 4pm."

07

A 90-day content plan built on what you have in stock

The rule for every item: it must point to products you can ship today. Content about things you cannot sell is how the blog ended up busy and unprofitable.

Month one, repair what already has visitors

• Product tables in the grey pants, hat size and country concert posts (section 6).
• Headings, descriptions and questions on the Bogey Bros, TAG Safari, Stetson and Zeba pages (section 3).
• New brand pages for Nurse Mates and, if you plan to restock, Yatta Golf.

Months two and three, five new pieces

Each piece gets the same product table as the hat guide and links to its brand page. The Nurse Mates and Zeba answers can sit on the brand pages themselves as the questions block, without a separate post.

What to leave alone

• Scally and flat caps. 33,100 searches a month, and you have three in stock. Write nothing until there is stock to send people to.
• Women's safari vests. Three in stock. Too few for a page of their own.
• Born guides. The demand figures are inflated by the automated searches in section 1, and your Born prices compare poorly. Fix the template first and revisit.
• Pages about Okemos or Lansing. Local searches are too few to measure. Linking your shop in Merchant Center does more for local shoppers than any page would.

08

Short lists and questions

Product pages that no longer exist

Of 1,138 product addresses Google still lists for your store, 296 lead to a "page not found" message. Together they took 100 clicks in 90 days, so this is a small leak. Merchant Center counts 259 by its own method. Handle the few that matter and leave the rest.

The rule: send an old address to a true replacement or to nothing. Pointing every dead product at its category page is a common shortcut and Google treats it as a missing page anyway. In Shopify this is Online Store > Navigation > View URL redirects.

Small fixes

Already right, leave alone

Questions only you can answer

1. What did Google Ads cost in the last 28 days, and what did it sell? Which login or app runs the ads?
2. Is Zentail still part of how you list products?
3. Where does the "1,000+ verified reviews" figure on the homepage come from?
4. Which Google login owns the shop's Business Profile?
5. Can a customer buy online and pick up at the shop? Your Business Profile says in-store pickup is available. If it is, that line belongs on every product and category page.
6. Are Boston Scally and Yatta Golf being restocked? Both draw searches and both are nearly sold out.
7. Merchant Center holds 8,794 listings against 4,629 products in Shopify, of which 1,229 have stock. Is Simprosys set to send every size as its own listing, including sold-out ones?
8. The 253 shared titles: do they come from how products are loaded for Walmart and Amazon? If so they should be fixed at that source, not in Shopify.